Baiju Radhakrishnan
 /  Baiju Radhakrishnan

Baiju Radhakrishnan

Baiju Radhakrishnan is aProfessional in International Business, majorly associated with global tire (tyre) industry, with an insightful understanding of product and market requirements, and proven track record of transferring that knowledge into development of professional capabilities for the organization.

   

Currently he is Group Director of the SCMS Group of Educational Institutions and Professor of Strategic Management and International Business at SCMS Cochin Business School. He has his B.Tech in Mech. Engg. from University of Calicut, MBA from MS University, PGIBP from IIM- Calcutta, PG Diploma in Strategic Management from Edinburgh Business School, UK and PG Certification in Management Consultancy from CDC, Govt. of India. He is a Strategic Management Research Scholar with focus in Port and Shipping, with the University of Petroleum and Energy Studies. An accredited management consultant, he has over 29 years of corporate experience. Started professional career in Apollo Tyres as a GET in 1990, he has worked as Senior Vice President- International Business, Birla Tyres, CEO of Agreenco Ltd, VP- International Business, Lavino Cottons Ltd, Vice President- Business Development of Origa Global (S) Pte. Ltd and Director- Business Development of Iris International FZE, UAE. He is member  (MIE) of Institution of  Engineers (Ind), Academy of International Business (USA) and affiliate  professional member of Chartered Institute of Marketing (UK). A  passionate teacher in strategic management, he is a visiting faculty at few Business Schools in India and abroad . Throughout the Career, he has established a record of consistent business growth, sales increase, market penetration and improved enterprise profitability, analyzed new business opportunities, created new products and opened new markets.

Key Strengths

  • Extensive international, multi-segment marketing experience.
  • Extensively traveled worldwide.
  • Effective cross-cultural communication & networking skills.
  • Strong logical and Analytical Skills
  • Proven enterprise administrative capabilities
  • Highly Proficient in Modern Technology / Business Tools & Environment.
  • Extensive (24 years) corporate management experience.

  • Proven Expertise

  • Strategic Formulation & Planning
  • Market Identification, Penetration
  • Product Development, Branding & Positioning
  • Enterprise Management
  • New Business Development
  • Communications & Promotion Design
  • Forecasting & Budgeting
  • Development of Dealer Network.
  • Staff Training & Development

  • Creating Adaptive Strategies

    SAANSHEE Management Solutions is a consulting firm specialized in providing management consultancy services in Strategies for Business Turnaround, Strategic Manufacturing Operations leading to Excellence, Innovation, Cost Reduction, Marketing Strategies, Human Resource Operations, TPM, Project Management, and Legal Solutions leading to Business transformation and create a sustainable business edge.

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